Cutting or eliminating a marketing budget can be fatal for small and big businesses alike. When companies struggle, it’s marketing that often gets the ax, making it all the more difficult to attract new customers and build revenue. However, more and more business-owners are grasping the dire consequences of such actions and now exploring ways…
I read this release from the ACA and I think it brings up an interesting debate on how to truly monetize video content on the web. The question is whether it makes sense to force broadband cable providers to pay a fee (which would ultimately be passed along to consumers) for “premium” web content sites….
Stargate Atlantis
Fan-picked favorite two Stargate Atlantis episodes, will be released on a special Blu-ray edition later this summer, and MGM and Fox are giving those same fans a chance to design the release’s box art.
Would be artists, pro designers and lovers of the cult hit, can download a…
At the GSMA Mobile World Congress, Adobe today announced that Palm is joining the Open Screen Project – a broad industry initiative dedicated to enabling standalone applications and full web browsing across televisions, desktops and mobile devices taking advantage of Adobe Flash Platform capabilities. The work of the Open Screen Project will help deliver Adobe…
Home Media Magazine once again takes an in-depth look at the high-definition disc market with HD-3, the third annual High-Def Conference the magazine has produced on behalf of the home entertainment industry. This one-day event, which will be held November 11, 2008 in Los Angeles, is the first since the format war ended and Blu-ray…
The Diversity in Communications Career Expo will feature career opportunities in the television, communications, entertainment and digital media industries. Key decision makers from over 30 companies looking to meet, greet and hire multi-ethnic professionals at various levels, will be in attendance.
The event will be held on Tuesday, September 16, 2008, from 2:00 – 6:00 pm,…
NBC Universal (NBCU) is teaming up with Google to form a strategic multi-year advertising, research and technology partnership. The two companies will work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the Google TV Ads advertising platform.
On the national level, NBCU will offer…
The NFL and Adobe announced that Adobe Flash technology will deliver live online video streaming of NBC Sunday Night Football games on NFL.com and NBCSports.com. For the first time, full-length NFL games will be widely available in the U.S. over the Internet. Named Sunday Night Football Extra, the high-quality streaming video delivered with Adobe Flash…
Metacafe, a leading short-form video entertainment site, and Universal Studios launched the Heroes: Season 2 collaborative remix. Fans of hit TV show Heroes are invited to create their own Heroes Moment for the Heroes: Season 2 DVD release, which is available on August 26th, 2008 on DVD and Blu-ray Hi-Def. Viewers can create their own…
Envivio, the leading technology provider of IP video convergence encoding solutions from mobile to HD, today announced that the new media platform of China’s largest television network, China Central Television (CCTV), has launched its IPTV service pilot in Beijing in time for the start of the Olympic Games using 80 Envivio 4Caster encoders. CCTV is…